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Call Centre Consultants joinedup-thinking The Consequence of Experience |
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Reducing Call Centre Costs - Increasing Profitability
Changing Cost into Profit
Many companies regard their Contact Centres as one of the necessary evils of today’s business environment. Even when the Contact Centre is regarded in a positive light, most Companies class them as Cost Centres. |
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By reviewing current procedures and aligning them to tomorrow’s business needs, the Contact Centre can become a profitable business unit.
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Contact Centre Effectiveness
Staff turnover is generally the greatest drain on call
centre effectiveness. It also brings with it, hidden costs that are
usually greatly underestimated. This can have a significant impact on
the commercial effectiveness of the operation.
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Customer Retention / Customer Development
Many companies treat their new business prospects better than their existing customers. This can be identified by asking the simple question,
Which call types do you prioritise over all others?
The answer will probably be New Sales Enquiries.
This is not an unusual response, but it should be challenged, when we consider that almost every organisation recognises the importance of customer retention and knows the benefit of cross-selling and up-selling to those same customers. Nearly every company will also acknowledge that their best new business prospects are their existing customers.
By reviewing existing processes and operating assumptions, the real value and potential of the customer base can be realised and achieved. |
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